G = What in the World is Google Authorship?

You know those words you’ve been writing? The ones on your blog that you’ve spent countless hours carefully crafting?

Yeah, you don’t own those.

Not really. Not according to Google. This may be the biggest thing you haven’t heard of…yet.

Before you get upset, let me tell you a quick story.

Last year, David Cohen, a brilliant marketer, SEO, and mentor invited me to a small Google+ Hangout with other writers interested in SEO and Authorship. He also asked if he could use my personal website as an example during the meeting.

I said sure. Who doesn’t like free feedback from an expert?

But while we were on air, he said something that wrecked my day.

“Caitlin,” he said. “According to Google, you didn’t write any of these posts.”

Snap. I was mortified. Embarrassed. And more than a little bit angry at Google. Over 300 blog posts and none of them mine? That just wasn’t right.

I’ll never forget the day I first learned about Google Authorship.

Read more at Author Media.

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